Finding the Science Behind the Feel
Nico Smutylo -Founder
My journey to creating PARO didn’t begin with a business plan—it began with a pause. I was on my second maternity leave, living in a city we loved, but everything around me felt uncertain. My husband had just started his own company. I had stepped away from my career in design. We were renting while we figured out where to buy, and then, out of nowhere, our landlords sold the house. We had to leave. Fast.
We searched for a place to live, but the housing market was a mess. Rentals were scarce, prices were climbing, and every lead seemed to fall through. We finally found a place that felt right, but at the last moment, the owners changed their minds. With the clock ticking, a baby and a toddler, we had no home.
We packed our entire lives into storage and moved in with family. What we thought would be a few weeks stretched into over 10 months. For the first time in my life, I didn’t have a space that felt like mine. I was grateful, of course—but I also felt completely ungrounded.
Without my own space, I realized just how deeply our environments affect us. That season lit a fire in me. I’d worked in high-end interior design for 10 years, where clients had access to the best. But I saw a gap—what about the rest of us? The people with families, budgets, and real chaos?
That’s when I started asking why good design matters, not just aesthetically but neurologically. I discovered neuroaesthetics and the powerful connection between our surroundings and our well-being. I saw how everyday people could use design as a tool for better living—not just organization or beauty, but clarity, energy, and focus.
That’s what PARO is here to teach. And that’s why I’m here—to walk alongside people ready to change their home, and in doing so, change their life.
Business
At PARO, we believe a home should feel like a collection of stories. Built from research rooted in neuroaesthetics, our course ensures the spaces you inhabit support your life, making mindful design accessible for real homes and real lives. Through our podcast, we dive deeper into the science and stories behind creating meaningful homes, giving you the knowledge to make choices that resonate with your values, comfort, and creativity. Through the art and intention of creating space for individuality to find presence in our homes—and into our lives.
Where aesthetics meets wellbeing- shaping homes that support living.
We are driven by a deep desire to empower those who lead their homes—those who feel the weight of responsibility yet yearn for support that seems just out of reach. We understand that creating a nurturing space can feel overwhelming, especially in a world filled with endless design options and trends that often miss the mark on true wellbeing.
Imagine being able to transform your home with choices that resonate on a deeper level, choices that are rooted in both aesthetics and an understanding of the impact design holds on everyday life. With PARO, this is possible. Through our thoughtfully crafted online course and supporting podcast, we offer accessible guidance that helps bridge the gap between aspiration and reality.
Imagine your home as a reflection of your story that flows with your family’s rhythm. We’re here to make this journey easier, giving you the knowledge to ensure your space provides comfort, connection, and calm. When your home truly supports you, life feels lighter, and the little moments become a little more meaningful.
Create space.
OUR CORE VALUES
the heartbeat of every choice we make.
Inviting Individuality
We believe in the power of creative expression, encouraging individuals to design homes that reflect their story and embrace life in all its beautiful, authentic moments.
Research Driven Insights
Guided by the science of neuroaesthetics, we provide practical insights that empower home design to feel intuitively right at every level.
Purposeful Design
Every design choice is intentional, grounding your space in what truly matters to you—so it not only looks right but enhances how you live.
Supportive Spaces
We believe homes should uplift, fostering an environment that nurtures connection, growth, and the freedom to simply be.